Lakeside Coaches, the largest coach operator in Shropshire and a National Coach Award Nominee, has launched the first 1,500 copies of its very first in-coach magazine, ‘On The Road’.

The magazine was launches this week and will be distributed across its fleet from its Ellesmere Headquarters.

Whilst common practice on board passenger planes, this is thought to be a first for coach travellers and will become a quarterly feature.

In addition to the printed format, ‘On The Road’ is also being published online with approaching 2,000 people showing interest so far via the company’s website.

Gareth Davies, Director, says, “We are really proud of the magazine and all the effort our staff have put in to make the first edition happen. We have some fantastic design work created locally by Hunter Bevan and some great images by PB Artworks too. We are always trying to push the bar with our operation and following on from the launch of our seat back safety cards the magazine sees us using some of the best of the airline industry ideas.”

This achievement marks a 3 year period of intense growth for the company which has grown by 50%, leading the industry in the area and becoming a major provider of employment in rural North Shropshire.