As many Olympic competitors, including British heptathlon winner Jessica Ennis, attribute medal wins and top class performances in London to the hard work and expertise from their dedicated team of coaches, Shropshire-based Horizons Consultants claims that having a close external support network to call upon can make a similar difference when running a business.

Alan Adams, Director at Horizons Consultants, believes that just as Olympians may have huge natural talent but also need their coaches, psychologists and nutritionists to help them achieve gold, a business may have a great product or service but without the right support, it may not achieve its full potential.

Alan Adams explained: “Just as athletes rely on a strong support network to reach peak performance, businesses can benefit from external help too. There are some great business owners around Shropshire, with fantastic ideas, but often the practical day to day running of the business can be an intimidating experience and that is where having an expert to lend a helping hand can really kick-start a company on the road to victory.”

“Many business owners and entrepreneurs don’t realise the benefits of advice and guidance from an external source, but often it is this assistance that can really help them achieve their desired success and aspirations.“