Visitors to Salop Leisure’s headquarters alongside the Shrewsbury bypass at Emstrey Island will be greeted by staff handing out daffodils to customers and the company’s Love Coffee restaurant will be serving up traditional Welsh dishes.

Leek and potato soup, Welsh Lamb casserole, Welsh cakes and bara brith are being added to the menu for St David’s Day.

In addition, the company will be promoting caravan and camping holidays in Mid Wales.

Salop Leisure, which also has sales centres in Machynlleth and Stourport, spends thousands of pounds every year promoting the wonders of Mid Wales to existing owners and prospective buyers of holiday homes, touring caravans and motorhomes from the West Midlands and North West England.

Val Hawkins, chief executive of Mid Wales Tourism, which represents around 600 tourism and hospitality businesses in Powys, Ceredigion and Meirionnydd, praised Salop Leisure for continuing to promote the region as a tourism destination.

“Salop Leisure does a fantastic job to raise the profile of Mid Wales in our key target markets of the West Midlands and North West England,” she said. “Research has highlighted how important and caravan and camping sector is to the economy of Mid Wales.”

Salop Leisure’s managing director Mark Bebb says St David’s Day is always an important date in the company’s calendar because Wales is at the heart of the business.

“It’s an opportunity to not only celebrate the nation’s patron saint but also to promote the beautiful landscape and many attractions that Wales has to offer visitors,” he added.

“Customer feedback indicates that Mid Wales remains one of the most popular destinations in the UK with people looking to buy a caravan holiday home.”