The sixth festival, which takes place over three days during the first weekend in September, is expected to attract 30,000 visitors to the town.

Performances will take place at four stage areas in the town centre with three of them sponsored by businesses aiming to raise their presence in Shrewsbury.

Sponsors of this year’s event includes:
– The Square – the Darwin, Pride Hill & Riverside Shopping Centres
– High Street (Wheatsheaf stage) – Bensons Bros
– Pride Hill – Jackson Lift Group
– Shoplatch – The Market Hall location in Shoplatch is still available.

In addition, Shropshire Council and Shrewsbury Town Council have also pledged financial and in-kind support for the festival.

Commenting on the role of sponsorship SISTF spokesperson Simon Airey, said: “As this is a free-to-attend festival revenue from sponsorship and advertising in the programme, as well as in-kind support will enable us to offer high-quality entertainment to those attending. Although we have traditionally predominantly relied upon public sector, arts based funding, engagement with the private sector is the way forward as businesses realise the potential benefits from supporting an event such as ours.

“We wish to extend a huge thank you to the companies and organisations providing major sponsorship in 2011 and look forward to a successful festival.”